Business is all about increasing your sales; the higher the sales, the higher the profit. Whether you have a start-up or you hold a big share of the market, you need to continuously evolve your sales strategy. Making efforts to increase the visits of users and pitching them to buy your product is labyrinthine when there are already numerous eCommerce stores selling the same product.
It is not surprising that your sales are not consistent throughout the week, but you will find a 50% drop in sales at the end of the week. It should ring the alarm bells if you need to pay off bad credit loans in Ireland.
Some online stores successfully manage to maintain stability in their sales graph. They must use a powerful technique to get it done. If you want to increase weekend sales, you should follow these tips.
1- Offer weekend discounts, but smartly
A weekend discount is an easy way to boost sales. You will find various eCommerce stores offering discount deals every weekend. You may be tempted to fall prey to this scheme, but it leads to short-term gains affecting your bottom line.
If you provide discount deals at every weekend, your profits will sharply dropdown. Your customers will stop buying during weekdays and wait for the weekend to place an order. You need to increase your weekend sales without affecting weekday sales.
This scheme should be followed periodically. Further, you need to smartly choose products to put into this scheme. Therefore, you need to think twice before selling your products at lower prices.
Before you announce special offers, you need to decide on the day and time so that more and more people take advantage of the offer you provide. Promote your offers on social media to make sure that the message has reached out to as many people as possible.
2- Provide free shipping
Free shipping can help you encourage a large number of people to buy a product from your store. This is what not all eCommerce stores provide and hence it is likely that your sales immediately go up. “Free shipping for this weekend,” mention it on top of your online store so that as the user lands on your site, they know what is so special about the upcoming weekend. Do not forget to promote it on all your marketing channels. Tell your users how they can save money if they buy products at this time. This gives them a reason to act faster.
3- Start advertising on other websites
It is needless to mention that some websites have higher traffic than the others and it stays consistent throughout the year. Why not take advantage of such websites? You just need to find these websites and place your ads there.
Make sure that those websites are relevant to your product and service. For instance, if you sell beauty products, you cannot promote them offering fashion accessories. Advertising may prove an expensive investment. Make sure that you have a budget to run ads. If you face cash shortfall, you can take out quick loans with same day payout.
4- Do not ignore ‘call to action’
Always remember that demand is created. You just need to make people believe that they need your product and hence you need to think about punch lines. Just plain content on the benefits of your product will never help you increase your weekend sales when most of the people feel torpid.
You need to think about what can spur people on making a purchase. You need to convince the visitors that they need to buy your product right away. The Majority of people are impulsive buyers. They tempt to ship things even if they do not need them. You just need to create an impressive ‘call to action’ or a punch line that encourages your users to buy your product. This technique will not only improve your weekend sales, but also weekday sales.
The bottom line
If you want to improve your weekend sales, you need to understand how to create a buzz. Offers like extra discounts and free shipping can attract a lot of customers to buy your product. Apart from the aforementioned points, make sure that you provide round the clock service and your website is mobile-friendly. Your weekend sales will go up if you bear these points in mind.
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